From London, With Love: The Story Behind Our Signature Print
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1 min reading time
Welcome to Behind Bella, where we share the art behind our style. Discover the story of our new signature print, born not just from a trend, but from a specific, sophisticated London moment. Learn how our designers translated the wild florals of a London garden into an elegant print, thoughtfully engineered to celebrate your silhouette. This is 'Style. Beyond Size.' in every detail.
Welcome to Behind Bella, our space to share the art, passion, and process behind our style. It’s where we pull back the curtain on how "The Art of Our Style, From London to You" comes to life.
Every collection starts with an idea, and for us, that idea is almost always born from the sophisticated energy of London. Our latest signature print is no exception. This isn't just a pattern; it’s a story.
This season's print was inspired by an afternoon walk through the lesser-known gardens nestled near Richmond. It wasn’t the perfect, manicured flowerbeds that caught our designer’s eye, but the wild, resilient florals growing along the old stone walls—a beautiful contrast of softness and strength, of heritage and nature.
We wanted to capture that feeling. We didn't just want to create a "floral." We wanted to evoke that specific, sophisticated London mood.
Our team spent weeks sketching, translating that organic movement into a print that feels both timeless and modern. The true artistry, however, happened when we applied it to the garment. As your Empathetic Stylist, we know that print placement is everything. We engineered the pattern to drape with your silhouette, ensuring it flows elegantly and draws the eye in a way that celebrates, never overwhelms.
When you wear this print, you’re not just wearing a dress. You’re wearing a piece of London. You’re wearing the thoughtful artistry of a design team that believes you deserve both beauty and an empathetic fit. It’s our way of sending a piece of our inspiration, from London, directly to you.
That is the art of our style.
Experience 'Style. Beyond Size.' with this must-have piece.
