Welcome to Bella Voices, where we share stories from inspiring women. We're launching our Style Icon series, starting not with one person, but with a persona: the "Bella Woman." She's the woman who pairs dresses with trainers, wears bold prints on Mondays, and embodies our "Style. Beyond Size." philosophy by dressing to express her life with confidence.
Welcome to Bella Voices, our space dedicated to "Real Stories from Women Who Inspire."
Today, we’re launching our "Style Icon" series. When you hear "icon," you might think of celebrities on a red carpet. But our inspiration comes from somewhere much more authentic: you, and the incredible women in our community.
For this first post, we want to introduce a very special kind of icon. This isn't a single individual, but a persona—a word we use to describe the collective spirit, attitude, and style of the "Bella Woman" who inspires everything we do at Bella plus London.
So, who is this "Bella Woman" persona?
It’s her attitude that defines her. Her style is unapologetically her own. This is the persona of a woman who wears a bold, art-inspired print on a Monday morning, simply because it makes her feel powerful. She’ll pair a fluid, sophisticated dress with chic, comfortable trainers for a day running around the city, proving she never has to compromise between style and comfort.
This persona represents a woman who doesn't dress around her body; she dresses to express her life. She isn't waiting for a "special occasion" to wear her favourite pieces. She understands that her presence is the occasion.
She embodies "Style. Beyond Size." because this persona doesn't let a number on a tag define her worth or her wardrobe.
This "Bella Woman" persona is our icon because she is authentic, sophisticated in her choices, and confident in her skin. She is a reminder that the most stylish thing any woman can wear is her self-assurance. This is who we design for, and it’s an attitude we are proud to celebrate.
Your unique style, celebrated. That's Bella plus London.
